Nowadays, with the popularity of social media, it is no wonder why businesses are using Facebook to market their services or products. But, in order for this method to be effective, you need to know how to use it properly. The following article will teach you everything you need to know about Facebook marketing.
Avoid letting your Facebook page overwhelmed with spam. You can monitor your page with certain tools, even when you are not online. You will be able to set up a list of keywords that will be filtered off of your page.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
Build a solid fan base on Facebook to succeed with your marketing. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, conversion rates skyrocket.
Do not forget to put contact information on your business’s Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it’s crucial that they have your contact information to learn more.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. There is no reason for these customers to see the daily happenings at your company. Instead, invest your time in creating targeted Facebook ads.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to “like” your page in order to receive some discount or content. When people come to your page, all they see is “like our page for more info”, then after they like the page, they can see the content.
Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.
Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.
It may be tough starting out in Facebook marketing. One easy way to incorporate Facebook into your marketing is by placing a Facebook widget on your website. This will allow people to get connected with your business. It’s not as intrusive as various other types of marketing. If they become a fan of your Facebook you can send updates that will post on their wall.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Ask for reviews from customers. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Having customers post about their experience is a great way to entice prospective customers.
Use videos whenever possible, especially if you have a new product to showcase. While a picture is great (and it is certainly better than nothing), a video is much more exciting and can give your followers more information than a picture and text alone can. Adding a video to your post is quite easy with Facebook’s current format as well, so there really is no reason not to give it a try.
Use a mixed media approach on your Facebook updates for the best results. Post photos of renovations or new dishes being offered, short videos of people using your product or having fun at your venue, as well as text posts! This will create a varied and more interesting approach for marketing.
Get faces to your brand active on Facebook. You know the social media has “face” in the name don’t you? Facebook is really about building relationships, and it’s tough to build relationships around corporations or faceless brands. If you add some faces and names into the mix, it can do a lot for building brand engagement among your fans.
Even if you have things set up to share posts from other sites on Facebook, you should still leave things directly on your Facebook page. You do not want anyone to get the idea that your Facebook page is just an afterthought, so make sure that you leave original content there.
If you find that the things you post aren’t getting the reaction you want, consider promoting the posts to ensure they’re being viewed. While it will cost you a bit of money to do so, you can select a target audience and be sure that it gets onto their news feed.
Keep search engine optimization in mind when you fill out your profile on Facebook. The same keywords you used for site optimization should be used for optimizing your Facebook profile, and it’s also a great place for back links. Your Facebook page can eventually rank in results of a search when your keywords are strong.
When someone posts about your business, be it good or bad, reply. If it’s good, thank them for their patronage and tell them you hope they continue enjoying your products or services. If it’s bad, ask them how you can help remedy the situation, and they’ll often be surprised you answered them at all.
As the beginning of this piece discussed, social media has become increasing popular, which makes it a great tool to market one’s products or services. However, it does take some knowledge to ensure you are using this marketing properly. By using the tips above, Facebook marketing will prove to be your best friend!